Test shoot with Erin C. from Fenton Models

We’re just wrapping up the post-production on a test shoot we did with Erin C. She was fantastic to work with and we had a great team that put together some amazing looks with designer jewelry and clothing. The hair and makeup was done by the multi-talented Jody Formica.

The Real Model™ technique

The “Love of Fate” pendant by Erica Molinari. We overlaid this image on an existing stock image of a model using our special Real Model™ technique.

Man Ray advertisement for Venus Body Arts, video by The Commercial Art Lab

Well for once I have a post that has nothing to do with jewelry! I did this video nearly five years ago, as an advertisement for the tattoo and piercing shop, Venus Body Arts, at 31 Avenue A in New York City.  The concept was an homage to Man Ray’s photograph, “Ingres’s Violin” for which Kiki de Montparnasse was the model. He, of course, was inspired by Jean-Auguste-Dominique Ingres but the purpose of the work was to objectify the model. In Man Ray’s photograph she was shown as a violin — an instrument that he could play. In my work, the model is also an object but in this case she is the canvas for the tattoo artist to draw his art.  We had one of the resident tattoo artists pretend to tattoo the violin f-holes on to the model.

Naturally when we cast for this, we looked for a model that had just the right shape — a small hip-to-waist ratio to really accentuate the violin effect.  We ended up casting Irene Josse as Kiki and she did a tremendous job for both the video and still shoots. Makeup was done by Tommy Joiner. The soundtrack is “Electric Fire” by EO. We did the shoot at Ruby Bird Studio which is a warehouse space in Brooklyn. The exposed brick wall turned out to be a perfect backdrop for this concept.

I’m still immensely proud of this video!


Maria Tash Apparel Videos

Video Services by The Commercial Art Lab for Maria Tash Apparel

These are two apparel videos I did for Maria Tash. We did about 20 different looks for her new line of clothing they will be appearing on her new website when it goes live in a month.


Storefront at 31 Ave. A

Last summer I did a fashion photo shoot in Destin, Fl for Venus Body Arts (located at 31 Ave. A in New York City’s East Village). The theme of the photo shoot was “Fashion is Forever” and the concept was to depict an end-of-the-world type scene and contrast it with a beautiful model and high fashion; “The world might be ending but you still look fantastic!” These are the images that were finally selected.



20120704_1302 20120702_1087 20120702_1075-long

Below are the store graphics. In the front I created a sand-dune beach scene below the images. The sand dunes were made out of clay and sand with fake vegetation embedded in the clay.




A big thanks to the make up artist, Tracy Bonner and the two models: Stephanie K and Ghana Perez-Mike.