Street Advertisement for Ross Metals NYC

I’ve been working with Ross Metals for well over a year now — I did their newest logo, several advertisements, photography of their chain collection as well as photography of their finished jewelry.  For this ad, they asked me to advertise their refining business; customers bring in scrap metal, leftovers from jewelry manufacture or bits of old jewelry. I decided to try and show that with their company, cash and gold could be easily exchanged so I photographed one of Jack Ross’s antique cash registers and I filled the drawer with gold and silver scrap and then photographed it. I added a strong side-light with a full CTO gel over it so that the whole scene would have that really rich, golden-morning, sunlit look.

The ad appears on the southwest corner of 47th street and 5th Avenue, on 47th Street. Unfortunately there is a recently placed garbage can partially obscuring the bottom of the ad.

Cell phone picture of advertisement for Ross Refining on 47th Street.

Cell phone picture of advertisement for Ross Refining on 47th Street.

Advertisement for Ross Refining on 47th Street.

Advertisement for Ross Refining on 47th Street.